Agile Customer Research and Data-Driven Decision Making

Master the art of integrating customer feedback into your Agile workflow. Learn how to rapidly gather, analyze, and act on customer insights to create products that truly resonate.

uncover insights, drive Innovation
Over 90,000 students taught
Thousands of 5 star reviews
AI-enhanced learning
Does any of this sound familiar to you?
Insight overload
You're drowning in customer feedback but struggle to distill it into actionable insights. The wealth of data feels more like a curse than a blessing
Feedback to feature fumble
Converting customer feedback into product features is a guessing game. You're often left wondering if you're building what the customer truly wants
Silent customer syndrome
Engaging customers in meaningful research conversations feels like an uphill battle. You're met with silence, leaving you to make decisions in the dark.
Agile alignment ache
Integrating customer research into your Agile cycles is clunky at best. You know it's crucial, but the how remains elusive
Priority paralysis
Deciding which customer insights to act on first is overwhelming. Every feedback point seems critical, but resources are finite
Lost in translation
You gather great insights, but by the time they're ready to be acted upon, they've lost their urgency or relevance, missing the Agile boat
Impact illusion
Despite best efforts to incorporate customer feedback, the impact on product improvement and customer satisfaction seems minimal. You're stuck in a loop of effort with little reward
Welcome to
"agile customer research":
unleash insights,
forge innovation
  • RESEARCH FUNDAMENTALS & HYPOTHESIS TESTING
Dive into essential research methodologies and learn the art of crafting and testing hypotheses

  • CUSTOMER INSIGHT & USABILITY TESTING
Gain mastery in gathering deep customer insights

  • STATISTICAL ANALYSIS & DATA INTERPRETATION
Develop a solid foundation in statistical analysis and practical data interpretation skills

  • PRACTICAL APPLICATION & REAL-WORLD TOOLS
Apply your newfound skills in real-world scenarios

  • EFFICTIVE COMMUNICATION & STRATEGIC IMPLEMENTATION
Enhance your interviewing techniques for richer customer insights and learn strategic MVP design and A/B testing
Here is what you will learn from this course:
What's included:
3 hours of on-demand video
with English subtitles and transcripts
Live Q&A*
3 months access to weekly Q&A sessions

*Professional and Premium package only
Community*
Join other motivated learners on your path to Agile excellence
*Professional and Premium package only
Credentials
Receive a certificate of completion and LinkedIn skills endorsement
Unlimited access
Access the materials anytime, anywhere, from any device
14 days money back guarantee
Your ultimate satisfaction, or get your money back
What you will learn:
  • Essentials of research:

    Delve into qualitative and quantitative research methodologies

  • Hypothesis mastery

    Understand how to formulate and test null and alternative hypotheses effectively

  • Customer insight techniques

    Master customer interviews, persona creation, and customer journey mapping

  • Statistics and analysis

    Develop skills in statistical analysis, confidence intervals, and population estimates

  • Usability testing expertise

    Learn to conduct A/B tests, MVP designs, and differentiate MVPs from prototypes

  • Real-world application

    Apply your skills in practical scenarios using Miro for hands-on experience

  • Practical data interpretation

    Learn to interpret data accurately for informed decision-making

  • Effective interviewing skills

    Gain expertise in conducting insightful customer interviews

  • Persona development

    Craft detailed customer personas for targeted marketing strategies

  • Vision crafting

    Learn to develop a clear and compelling product vision

  • Strategic MVP design

    Understand how to create impactful MVPs for market testing

  • A/B testing techniques

    Master the nuances of A/B testing for product optimization
Reviews
Aro Sandman
Data-Driven Customer Research provides a clear roadmap for harnessing the potential of data to drive business success. A must-have resource for modern businesses.
Pamela Sue
Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios
Bob Procter
The course was extremely well-structured and captivating.
Joe logan
As a business owner, I've realized the importance of customer research. This course is a fantastic guide, packed with actionable strategies that can drive success and growth.
Madhulika Das
It is a gem for entrepreneurs and marketers. It simplifies the complex process of customer research and empowers you to make smarter, data-backed decisions.
This course is for you if...
  • ...you are a Product Owner, Product Manager, or Business Owner
    aiming to deepen your understanding of customer needs and drive superior business outcomes through informed product decisions
  • ...you're part of a product development team
    seeking to integrate customer research into your Agile processes, ensuring that every feature and update is aligned with real user demands
  • ...you aspire to become a Product Owner or Agile Coach,
    and recognize the importance of customer research as a cornerstone of successful product development in an Agile framework
  • ...you're a startup owner
    committed to building products that not only meet market needs but become beloved staples for your customers, leveraging insights to guide your development journey
  • ...you're involved in any aspect of product strategy or development
    and want to master customer research to make data-driven decisions that enhance user satisfaction and business success
Course curriculum
1. About this course
2. Resources and tools you will need
3. How to make the most out of this course
Hi, I'm Masha Ostroumova
As a seasoned Agile expert with a deep-rooted passion for fostering healthy, motivated teams, my mission is to empower organizations and leaders to embrace Agile ways of working. With a rich background that spans from Agile practitioner to Enterprise Agile Coach, my journey includes transforming numerous teams into customer-focused and outcome-oriented units.

At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 90,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
Choose your plan
economy Package (Essentials)
  • Unlimited access to all course materials

  • Downloadable resources and tools

  • Certification of completion

  • Email support

  • 14 days money back guarantee

  • Learner's community access

  • Weekly live Q&A (3 months access)

  • LinkedIn skills endorsement

  • Personalized feedback and action plan

  • One-on-one coaching sessions
$197
Professional Package (Enhanced Learning)
  • Unlimited access to all course materials

  • Downloadable resources and tools

  • Certification of completion

  • Email support

  • 14 days money back guarantee

  • Learner's community access

  • Weekly live Q&A (3 months access)

  • LinkedIn skills endorsement

  • Personalized feedback and action plan

  • One-on-one coaching sessions
$297
premium Package (Premium Experience)
  • Unlimited access to all course materials

  • Downloadable resources and tools

  • Certification of completion

  • Email support

  • 14 days money back guarantee

  • Learner's community access

  • Weekly live Q&A (3 months access)

  • LinkedIn skills endorsement

  • Personalized feedback and action plan

  • One-on-one coaching sessions
$597
LIMITED TO
10 PEOPLE/
MONTH
14-day money-back guarantee
If you aren't completely satisfied with Agile Customer Research course, let us know within the first 14 days for a full refund.
Still in doubt?
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