Agile Customer Research and Data-Driven Decision Making
Master the art of integrating customer feedback into your Agile workflow. Learn how to rapidly gather, analyze, and act on customer insights to create products that truly resonate.
uncover insights, drive Innovation
Over 100,000 students taught
Thousands of 5 star reviews
AI-enhanced learning
10 languages
3 hours of content
Welcome to
"agile customer research":
unleash insights,
forge innovation
This course is for you if...
- ...you are a Product Owner, Product Manager, or Business Owneraiming to deepen your understanding of customer needs and drive superior business outcomes through informed product decisions
- ...you're part of a product development teamseeking to integrate customer research into your Agile processes, ensuring that every feature and update is aligned with real user demands
- ...you aspire to become a Product Owner or Agile Coach,and recognize the importance of customer research as a cornerstone of successful product development in an Agile framework
- ...you're a startup ownercommitted to building products that not only meet market needs but become beloved staples for your customers, leveraging insights to guide your development journey
- ...you're involved in any aspect of product strategy or developmentand want to master customer research to make data-driven decisions that enhance user satisfaction and business success
What's included:
3 hours of on-demand video
with English subtitles and transcripts
AI Assisstant*
Get professional help and answers to all your questions. Immediately. In any language.
*ChatGPT+ subscription required
*ChatGPT+ subscription required
10 languages
🇬🇧English, 🇫🇷French, 🇩🇪German, 🇮🇳Hindi, 🇰🇷Korean, 🇵🇹Portuguese, 🇷🇺Russian, 🇻🇳Simplified Chinese, 🇪🇸Spanish, 🇺🇦Ukrainian
Credentials
Receive a certificate of completion and LinkedIn skills endorsement
Unlimited access
Access the materials anytime, anywhere, from any device
14 days money back guarantee
Your ultimate satisfaction, or get your money back
What you will learn:
Essentials of research:
Delve into qualitative and quantitative research methodologies
Hypothesis mastery
Understand how to formulate and test null and alternative hypotheses effectively
Customer insight techniques
Master customer interviews, persona creation, and customer journey mapping
Statistics and analysis
Develop skills in statistical analysis, confidence intervals, and population estimates
Usability testing expertise
Learn to conduct A/B tests, MVP designs, and differentiate MVPs from prototypes
Real-world application
Apply your skills in practical scenarios using Miro for hands-on experience
Practical data interpretation
Learn to interpret data accurately for informed decision-making
Effective interviewing skills
Gain expertise in conducting insightful customer interviews
Persona development
Craft detailed customer personas for targeted marketing strategies
Vision crafting
Learn to develop a clear and compelling product vision
Strategic MVP design
Understand how to create impactful MVPs for market testing
A/B testing techniques
Master the nuances of A/B testing for product optimization
Reviews
Aro Sandman
Data-Driven Customer Research provides a clear roadmap for harnessing the potential of data to drive business success. A must-have resource for modern businesses.
Pamela Sue
Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios
Bob Procter
The course was extremely well-structured and captivating.
Joe logan
As a business owner, I've realized the importance of customer research. This course is a fantastic guide, packed with actionable strategies that can drive success and growth.
Madhulika Das
It is a gem for entrepreneurs and marketers. It simplifies the complex process of customer research and empowers you to make smarter, data-backed decisions.
Course curriculum
1. About this course
2. Resources and tools you will need
3. How to make the most out of this course
2. Resources and tools you will need
3. How to make the most out of this course
4. About this section
5. Importance of knowing your customers
6. Quantitative research
7. ACTIVITY: research for a new business idea
8. Segmentation: narrowing down your focus
9. Review your product vision
10. Section wrap-up
Quiz
5. Importance of knowing your customers
6. Quantitative research
7. ACTIVITY: research for a new business idea
8. Segmentation: narrowing down your focus
9. Review your product vision
10. Section wrap-up
Quiz
11. About this section
12. Qualitative research
13. How to conduct interviews to get the information you need
14. ACTIVITY: Preparing for an interview
15. Why do we need customer persona?
16. ACTIVITY: build a customer persona
17. What is customer journey and why do we need it?
18. ACTIVITY: Develop a customer journey
19. Section wrap-up
Quiz
12. Qualitative research
13. How to conduct interviews to get the information you need
14. ACTIVITY: Preparing for an interview
15. Why do we need customer persona?
16. ACTIVITY: build a customer persona
17. What is customer journey and why do we need it?
18. ACTIVITY: Develop a customer journey
19. Section wrap-up
Quiz
20. About this section
21. Statistics, population, means and proportions
22. Confidence intervals and margin of error
23. Normal distribution and Central Limit Theory
24. Empirical rule
25. Mean or proportion?
26. ACTIVITY: Calculating confidence intervals
27. Null hypothesis and alternative hypothesis
28. Set up criteria for decision
29. Sampling like a pro
30. Common mistakes
31. Section wrap-up
Quiz
21. Statistics, population, means and proportions
22. Confidence intervals and margin of error
23. Normal distribution and Central Limit Theory
24. Empirical rule
25. Mean or proportion?
26. ACTIVITY: Calculating confidence intervals
27. Null hypothesis and alternative hypothesis
28. Set up criteria for decision
29. Sampling like a pro
30. Common mistakes
31. Section wrap-up
Quiz
32. About this section
33. MVP vs. prototype
34. ACTIVITY: build MVP
35. Usability testing: common approaches, pros and cons
36. User testing or usability testing?
37. ACTIVITY: Design an A/B test
38. Section wrap-up
Final test
33. MVP vs. prototype
34. ACTIVITY: build MVP
35. Usability testing: common approaches, pros and cons
36. User testing or usability testing?
37. ACTIVITY: Design an A/B test
38. Section wrap-up
Final test
39. What's next?
40. Bonus
40. Bonus
Hi, I'm Masha Ostroumova
As a seasoned Agile expert with a deep-rooted passion for fostering healthy, motivated teams, my mission is to empower organizations and leaders to embrace Agile ways of working. With a rich background that spans from Agile practitioner to Enterprise Agile Coach, my journey includes transforming numerous teams into customer-focused and outcome-oriented units.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 90,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 90,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
Choose your plan
ALL COURSES pass
- 5 hours of on-demand content
- Subtitles in English
- Downloadable materials
- AI course assistant*1
- Certificate of completion
- LinkedIn skills endorsement
- Free e-book
- Study buddy*2
- 30 minutes coaching call
- Access to ALL Agile Apothecary courses
$199
14-day money-back guarantee
If you aren't completely satisfied with Agile Customer Research course, let us know within the first 14 days for a full refund.
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1 month access
- 5 hours of on-demand content
- Subtitles in English
- Downloadable materials
- AI course assistant*1
- Certificate of completion
LinkedIn skills endorsementFree e-bookStudy buddy*230 minutes coaching callAccess to ALL Agile Apothecary courses
$9.99
1 year access
- 5 hours of on-demand content
- Subtitles in English
- Downloadable materials
- AI course assistant*1
- Certificate of completion
- LinkedIn skills endorsement
- Free e-book
- Study buddy*2
30 minutes coaching callAccess to ALL Agile Apothecary courses
$59.95
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