Agile Customer Research and Data-Driven Decision Making
Learn how to rapidly gather, analyze, and act on customer insights to create products that truly resonate.
uncover insights, drive Innovation
Over 120,000 students taught
Thousands of 5 star reviews
AI-enhanced learning
Subtitles in 10 languages
3 hours of content
Welcome to
"agile customer research":
unleash insights,
forge innovation
What you will learn:
-
ELEMENTS OF CUSTOMER RESEARCHGuessing customer preferences? Might as well use a magic 8-ball. Learn to conduct research that uncovers exactly what customers want. -
HYPOTHESIS FORMULATIONThink like a scientist. Understand null and alternative hypotheses and how they can sharpen your customer research. -
CUSTOMER INSIGHT TECHNIQUESWhat would you ask your ideal customer? Learn how to get the answers you need and create spot-on customer personas. -
DATA-DRIVEN DECISIONSDive into confidence intervals, margins of error, and more. Master the statistics to start getting reliable, actionable insights. -
USABILITY TESTING & MVP DESIGNPrototype vs. MVP—do you know the difference? Get the secrets to effective A/B testing and customer experiments. -
REAL-WORLD APPLICATIONTheory alone won't cut it. Build your customer research skills with hands-on exercises that mirror real-world scenarios.
This course is for you if...
- ...YOU’RE A PRODUCT OWNER, PRODUCT MANAGER, OR BUSINESS OWNERready to deepen your understanding of customer needs to drive top-tier product decisions and business outcomes.
- ...YOU’RE PART OF A PRODUCT DEVELOPMENT TEAMseeking to integrate customer research into your Agile processes, ensuring that every feature and update is aligned with real user demands
- ...YOU ASPIRE TO BE A PRODUCT OWNER OR AGILE COACHand recognize that mastering customer research is key to successful product development.
- ...YOU’RE A STARTUP FOUNDERcommitted to building products that not only meet market demands but become customer favorites.
- ...YOU’RE INVOLVED IN PRODUCT STRATEGY OR DEVELOPMENTand are eager to make data-driven decisions that boost user satisfaction and business success.
Does any of this sound familiar to you?
INSIGHT OVERLOAD
Drowning in feedback with no clear direction? The data mountain feels more like a burden than a blessing.
Let’s turn that data into actionable insights.
Let’s turn that data into actionable insights.
FEEDBACK TO FEATURE FUMBLE
Guessing at what features to build from customer feedback? It’s like throwing darts in the dark.
We’ll help you hit the mark every time.
We’ll help you hit the mark every time.
SILENT CUSTOMER SYNDROME
Getting customers to engage in meaningful research feels impossible? The silence is deafening.
We’ll show you how to spark those crucial conversations.
We’ll show you how to spark those crucial conversations.
AGILE ALIGNMENT ACHE
Struggling to fit customer research into Agile cycles? It’s clunky and frustrating.
Let’s make it seamless and effective.
Let’s make it seamless and effective.
PRIORITY PARALYSIS
Overwhelmed by too many critical insights? Deciding what to tackle first feels impossible.
We’ll help you prioritize with confidence.
We’ll help you prioritize with confidence.
LOST IN TRANSLATION
Great insights, but by the time they’re actionable, they’ve lost their relevance.
We’ll ensure your findings translate into timely actions.
We’ll ensure your findings translate into timely actions.
IMPACT ILLUSION
Despite your efforts, customer feedback doesn’t seem to drive real improvements.
Let’s break the cycle and start making a real impact.
Let’s break the cycle and start making a real impact.
What's included:
3 hours of on-demand video
Dive into comprehensive content, complete with subtitles and transcripts.
EMAIL SUPPORT
Stuck on something? Get prompt answers from our expert team.
multilingual learning
Subtitles in English, French, German, Hindi, Korean, Portuguese, Russian, Simplified Chinese, Spanish, and Ukrainian
Credentials
Earn a certificate of completion and a LinkedIn skills endorsement.
Unlimited access
Learn anytime, anywhere, from any device.
14 days money back guarantee
Your satisfaction guaranteed, or your money back.
STUDY BUDDY
Stay motivated with our Study Buddy email series.
AI Assisstant*1
Instant, professional help in any language (ChatGPT+ required).
Monthly free webinar*1
Connect live for additional insights and learning.
Weekly live Q&A*1
Get real-time answers and connect with fellow learners.
LIVE 1-1 COACHING*2
Receive personalized guidance and feedback.
ADDITIONAL COURSES*1
Expand your Agile expertise with additional courses.
*1 Product Owner Bundle and Product Owner Mega Pack plans only
*2 Product Owner Mega Pack plan only
Here is what students say about this course:
Aro Sandman
Data-Driven Customer Research provides a clear roadmap for harnessing the potential of data to drive business success. A must-have resource for modern businesses.
Pamela Sue
Practical and Applicable! I learned not just the theory but also how to implement these strategies in real business scenarios
Bob Procter
The course was extremely well-structured and captivating.
Joe logan
As a business owner, I've realized the importance of customer research. This course is a fantastic guide, packed with actionable strategies that can drive success and growth.
Madhulika Das
It is a gem for entrepreneurs and marketers. It simplifies the complex process of customer research and empowers you to make smarter, data-backed decisions.
Course curriculum
1. About this course
2. Resources and tools you will need
3. How to make the most out of this course
2. Resources and tools you will need
3. How to make the most out of this course
4. About this section
5. Importance of knowing your customers
6. Quantitative research
7. ACTIVITY: research for a new business idea
8. Segmentation: narrowing down your focus
9. Review your product vision
10. Section wrap-up
Quiz
5. Importance of knowing your customers
6. Quantitative research
7. ACTIVITY: research for a new business idea
8. Segmentation: narrowing down your focus
9. Review your product vision
10. Section wrap-up
Quiz
11. About this section
12. Qualitative research
13. How to conduct interviews to get the information you need
14. ACTIVITY: Preparing for an interview
15. Why do we need customer persona?
16. ACTIVITY: build a customer persona
17. What is customer journey and why do we need it?
18. ACTIVITY: Develop a customer journey
19. Section wrap-up
Quiz
12. Qualitative research
13. How to conduct interviews to get the information you need
14. ACTIVITY: Preparing for an interview
15. Why do we need customer persona?
16. ACTIVITY: build a customer persona
17. What is customer journey and why do we need it?
18. ACTIVITY: Develop a customer journey
19. Section wrap-up
Quiz
20. About this section
21. Statistics, population, means and proportions
22. Confidence intervals and margin of error
23. Normal distribution and Central Limit Theory
24. Empirical rule
25. Mean or proportion?
26. ACTIVITY: Calculating confidence intervals
27. Null hypothesis and alternative hypothesis
28. Set up criteria for decision
29. Sampling like a pro
30. Common mistakes
31. Section wrap-up
Quiz
21. Statistics, population, means and proportions
22. Confidence intervals and margin of error
23. Normal distribution and Central Limit Theory
24. Empirical rule
25. Mean or proportion?
26. ACTIVITY: Calculating confidence intervals
27. Null hypothesis and alternative hypothesis
28. Set up criteria for decision
29. Sampling like a pro
30. Common mistakes
31. Section wrap-up
Quiz
32. About this section
33. MVP vs. prototype
34. ACTIVITY: build MVP
35. Usability testing: common approaches, pros and cons
36. User testing or usability testing?
37. ACTIVITY: Design an A/B test
38. Section wrap-up
Final test
33. MVP vs. prototype
34. ACTIVITY: build MVP
35. Usability testing: common approaches, pros and cons
36. User testing or usability testing?
37. ACTIVITY: Design an A/B test
38. Section wrap-up
Final test
39. What's next?
40. Bonus
40. Bonus
Hi, I'm Masha Ostroumova
As a seasoned Agile expert with a deep-rooted passion for fostering healthy, motivated teams, my mission is to empower organizations and leaders to embrace Agile ways of working. With a rich background that spans from Agile practitioner to Enterprise Agile Coach, my journey includes transforming numerous teams into customer-focused and outcome-oriented units.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 120,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling instructor, I've connected with over 120,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
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