With your audience clearly in sight, it's time to paint a vivid picture of your organization's vision. This vision statement should be more than mere words; it should encapsulate your purpose, unique value, and aspirations. Think of it as the guiding star that leads your journey.
Your org's vision should address key questions:
- Whose Needs Are You Serving?
- What Kind of Value Are You Delivering?
- What Sets You Apart?
Feel free to infuse grand ambitions, like eradicating hunger or combating plastic pollution, into your vision. It should inspire not just your organization but also every team within it. Each team's vision should detail how they contribute to the overarching mission and the value they bring to the table.
This process doesn't only pave the way for effective OKRs but also empowers teams to prioritize their daily tasks, maintain focus on their goals, and stay motivated. It's the foundation upon which your OKRs will stand tall.